SEMINAR: STORYTELLING IN BRANDING AND COMMUNICATION
For communication and branding that stands out
A pragmatic and actionable seminar to enrich your brand and have a direct impact on your reputation by being inspiring, convincing and motivating.
Qui est Cyril JAMELOT ?
[TRAINING OBJECTIVES]
Over the course of a day, we’re committed to supporting you in developing strategic storytelling that enriches your branding and communications. Now more than ever, your business’s success depends on communication: Your customers need effortless access to the key information that will motivate their purchase. To achieve this, you must capture their attention, engage your audience, generate interest in your value proposition, and motivate them to purchase.
Know how to evaluate the performance of your branding, storytelling, and communications.
Know how to effectively target and optimize efforts with the right customers.
Be able to build a clear and unique positioning with a value proposition.
Know how to build strategic and inspiring content marketing.
Be able to create strong communication and customer-oriented storytelling.
[FOR WHO?]
This seminar is aimed at business leaders, marketing team leaders, and entrepreneurs who want to generate greater impact through their branding and communications to increase their awareness, convince, motivate, and unite their customers.
This actionable and engaging training will provide you with real-life international experience and proven, effective tools to develop your business or brand and upskill your teams.
This approach offers a clear and engaging value proposition for your brand, centered around impactful storytelling.
Program
Terms and conditions of access
Méthod
Accessibility
Program
1 – Reflection and Audit: Evaluate Your Branding, Storytelling, and Communication
Keynote: Conference to raise awareness of the topic
Icebreaker: Personal story
Evaluation of your current branding, storytelling, and communication performance
Definition of KPIs and return on investment
Real exercise: Each participant works on their business or brand
2 – Target Effectively: Optimize Your Efforts with the Right Clients
Segmentation of your target market
Targeting: Choosing an inclusive target within the segmentation
Creating a persona
Real exercise: Each participant works on their business or brand
3 – Power to Build a Clear and Unique Positioning
Building your positioning
Developing a unique and strong identity
Defining your anchor point and differentiation
Creating your storytelling and capitalizing on your story
Developing the Mission
Vision: How to achieve your mission
Real exercise: Each participant works on their business or brand
4 – Knowing How to Build a Strategic and Inspiring Content Marketing
Defining the value proposition
Branding: Translating your identity into the marketing mix, management, and communication
Creating quality content
Developing an editorial calendar
5 – Create Strong Communication and Customer-Oriented Storytelling
How to create a communication plan
How to communicate effectively
How to develop a campaign and a creative platform
How to translate positioning into effective and impactful communication
Understanding and applying the optimal narrative framework
How to remain consistent and complementary in an omnichannel strategy across different media
Real exercise: Each participant works on their business or brand
Terms and conditions of access
The modalities and deadlines for access are as follows:
The trainee(s) are considered enrolled when:
Prerequisites and needs are identified and validated
The agreement is signed
The invoice is paid
Registration requests can be sent up to 5 working days before the start of the training.
Méthod
A Little Dose of Theory… Because It’s Important to Speak from the Same Framework
Examples and real-life situations… to illustrate AND exercises to be completed based on your operations.
An animated presentation will be discussed during the training, and you will receive PDF summaries throughout the course.
Accessibility
Whether you are recognized as having a disability or not, making our training accessible to everyone is part of our commitment and aligns with our vision of « respect » (no judgment and no discrimination).
If you need any compensation or adaptation for the content, materials, « location », equipment used, schedule, or pace, we are here to listen to you! We cannot guarantee that we will be able to satisfy you, but we can promise that we will put our energy into trying.
[MEET YOUR coach]
After a career in international marketing and consumer research, for major brands such as Coca-Cola, Yoplait and Alpro, Cyril JAMELOT founded Cecydi. He is now a Speaker and Consultant in Strategic Storytelling and author of the book « I love Marketing ». He supports brands and those who shape them to help them capture attention and engage through content, from market and consumer research, to strategic consulting and the facilitation of strategic storytelling seminars. He also regularly speaks at business schools on consumer behavior, innovation and creative marketing. Each intervention is an experience delivering an impactful message, actionable strategies for measurable results, as well as teams that find meaning and motivation, to finally generate an optimal customer experience.