SEMINAR:
STORYTELLING IN SALES
For a customer-oriented sales approach
A practical and actionable seminar to enrich your speech, your sales pitch and have a direct impact on your sales.
Qui est Cyril JAMELOT ?
[TRAINING OBJECTIVES]
Over the course of a day, we’re committed to supporting you in developing strategic storytelling that will add new strength to your sales approach. Now more than ever, successful sales depend on communication and the relationship built between you and your client. Your sales pitch and how you use it are crucial in lead generation, just as they are in an interview. To achieve this, you must grab attention, engage your audience, generate interest, and be able to close at the right time.
Understand the challenges of a sales strategy
Know how to effectively target and develop your persona
Know how to build a compelling value proposition
Be able to craft a unique and compelling sales pitch
Succeed in an interview through effective communication
Use storytelling on social media to generate leads
[FOR WHO?]
This seminar is aimed at sales managers and executives, as well as entrepreneurs, who want to generate more leads and convert more sales.
Are you looking for a practical and engaging seminar that will allow you to benefit from the experience of an entrepreneur and an expert in strategic storytelling, as well as proven, effective tools for creating an optimal pitch and sales pitch?
An approach that offers you the mechanisms of communication to support sales.
Program
Terms and conditions of access
Method
Accessibility
Program
1 – Understand the Stakes of a Sales Strategy
Keynote: Conference to raise awareness of the theme
Identify the challenges you face
Define sales objectives
Real Exercise: Each participant works on their business
2 – Target Effectively and Develop Your Persona
Segmentation of your target market
Targeting: Choosing an inclusive target within the segmentation
Creating a persona
Optimize your efforts with the right customers
Real Exercise: Each participant works on their business
3 – Define a Motivating Value Proposition
Building your positioning
Crafting a unique value proposition
Creating your storytelling and capitalizing on your story
Defining your USP
Define the added value that motivates your clients
Real Exercise: Each participant works on their business
4 – Build Your Sales Pitch
Setting priorities in positioning
Developing the long sales pitch
Developing the short sales pitch
Defining your archetype and style
5 – Succeed in a Sales Meeting: Communicate Effectively
Master active listening
Learn to bounce back, relaunch, and close
Be client‑oriented
Know how to personalize your speech
Have a common framework and an anchor point
6 – Use Storytelling on Social Media to Generate Leads
How to develop content and messages
Digital transformation: How to convey these messages online
Which media to choose
Social Selling: How to become the reference on social networks
Real Exercise: Each participant works on their profile
Terms and conditions of access
Trainees are considered enrolled when :
Prerequisites and needs are identified and validated
The training agreement is signed
The invoice is paid
Registration requests may be submitted up to 5 business days before the start of the training.
Method
A concise dose of theory … because it’s important to speak from the same frame of reference.
Examples and role‑plays … to illustrate concepts and exercises based on your own operations.
An animated slide deck will be explained during the course, and you will receive PDF summaries throughout the program.
Accessibility
Whether you are recognized as having a disability or not, making our training accessible to everyone is part of our commitment and aligns with our vision of « respect » (no judgment and no discrimination). If you need any compensation or adaptation for the content, materials, « location », equipment used, schedule, or pace, we are here to listen to you! We cannot guarantee that we will be able to satisfy you, but we can promise that we will put our energy into trying.
[MEET YOUR coach]
After a career in international marketing and consumer research, for major brands such as Coca-Cola, Yoplait and Alpro, Cyril JAMELOT founded Cecydi. He is now a Speaker and Consultant in Strategic Storytelling and author of the book « I love Marketing ». He supports brands and those who shape them to help them capture attention and engage through content, from market and consumer research, to strategic consulting and the facilitation of strategic storytelling seminars. He also regularly speaks at business schools on consumer behavior, innovation and creative marketing. Each intervention is an experience delivering an impactful message, actionable strategies for measurable results, as well as teams that find meaning and motivation, to finally generate an optimal customer experience.